Mindpact helps the good guys grow. We help teams only if we believe the impact we make is positive (we'd never work for Monsanto or Booking). We accelerate and increase your positive impact, creating quadruple wins: Flourishing business, loyal customers, empowered employees and a healthy planet.

Our topics:

    • Understand & change behaviour: nudging, psychology & customer journeys
    • Rapid innovation: design thinking, lean startup and user research
    • Create great digital experiences and loyal customers: UX & CX strategy
    • Sustainable and innovative leadership: Purpose-driven employees with a growth mindset and hands-on innovation skills. Transforming organisations from the heart, brain and hands.


Jeroen van der Heijden - Founder of Mindpact.

Jeroen is fascinated by the psychology behind design & behavior. When helping teams innovate, I always focus on creating the sweet spot between people, planet and profit.



  • For 9 years: UX strategist & playability specialist at Valsplat - design consultants. Clients included Marktplaats, KLM, Funda and IJsfontein.
  • Head of Customer Experience & Research at PostNL Innovation Studio.
  • Check my LinkedIn profile.

Get in touch
Call +31 6 4181 4509, drop me a line at jeroen@mindpact.net or leave your details below.

Bram Heijnen - Founder of Mindpact

Facilitator, strategist, systems thinker, innovator. Coming from an architectural background, my natural interest lies in social and human dynamics and their context. From my broad experience I am able to quickly zoom in on critical details and (re)define non-obvious connections.

In recent years I have facilitated organizations in developing (sustainable) strategies and products; corporate, cultural and social organizations including: Humanitas, Achmea, Nowystyl, Municipality of Utrecht, Grapedistrict, Ministry of the Interior and Kingdom Relations.

Check my LinkedIn profile. 

Get in touch
Call +31 6 4801 6673, drop me a line at bram@mindpact.net or leave your details below. 

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We help the good

guys grow.


KVK nummer: 70618429 | BTW identificatienummer: NL177366527B01 | Bank: NL95ASNB0707036526
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