Training – mindpact.

Workshop: Design with psychological superpowers. Understand how brains & behavior work. Use your powers to create meaningful, simple & fun products.

2 x 3 hour workshop:
Part 1 - Theory
• Understand the basics of psychology: how does behavior occur, how does the brain work?
• Learn dozens of ways to design fun & frictionless experiences and influence customer behavior. Supported with tons of examples and assignments.
• My own framework incorporates the behavioral model of BJ Fogg. Download the cheat sheet for free!

Part 2 - Action!
You will apply the knowledge directly to your own business case (for example: make onboarding easy & fun, increase retention, design new product).
1. Define business goals & problem statement
2. Brainstorm using your new knowledge
3. High-level design of your customer journey

After this workshop, your team will have:
• a new perspective and toolkit to use when designing product & experience
• the poster & cheat sheet which will keep the knowledge top-of-mind (click here for a peek)
• tons of actionable ideas & inspiration to make your products irresistible, incredibly easy & way more fun

Who needs this?
Strategists, UX-people, designers, product owners, marketers, researchers, content managers. Anyone involved in the customer side of your product, really.

What kind of business cases?
• Convince potential customers to apply; make onboarding easy.
• Engage existing customers over time, increase lifetime value.
• Design a new product & value proposition from scratch.
• Boost conversion, make journeys frictionless & fun.

Price
*€200 per person. If you are not 100% satisfied, you will get 110% of your money back. No joke.

Check the set-up in more detail

Part 1: Getting to know theory and coming up with ideas
Psychology: how do your brain work? Customer behavior and experiences arise in the brain. That's why you learn the basics of how our brain works.
Behavioral design: On the basis of BJ Foggs behavioral model you learn how behavior arises.
Persuasion: which ways are there to influence customer behavior? You will learn dozens of principles. You understand how you can use things like social proof, curiosity, purpose, the peak-end rule, priming, loss aversion and much more to improve the customer experience and influence their behavior.
Ethics: With great power comes great responsibility. As a designer you have the responsibility to create something that benefits your customers.
Workshop: apply to your own business case, think up ideas. You will "persuasify" a journey, flow or process.

I am persuaded. Teach me!
Drop a line at info@mindpact.net or leave your details below.

You will unlock dozens of mindblowing secrets, let me give you 3 already:

Efteling's Holle Bolle Gijs is a perfect example of behavioral design. Why?
What do Crack dealers, Spotify and those sneaky guys from Ignited Minds have in common? Hint: it's a gift.
How does IKEA use ice cream & hot dogs to make you forget the last horrible hour in their store?

→ Want to know? Click here. You won't believe number 3!

4,2 out of 5 rating

"Great training! Jeroen was really enthusiastic."

"To the point, lots of examples. Chance to apply it to real situations we face."

"Our team was very excited and fully inspired!"

Thanks for reaching out! We'll get back to you asap. In the meantime, get your mind ignited (or maybe even blown) with these BrainBombs.